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The Attention Economy: How to Win in the Battle for Eyeballs

EPISODE · Sep 2, 2024 · 6 MIN

The Attention Economy: How to Win in the Battle for Eyeballs

from Better Business Owners Podcast · host Jack Fortenbery

In this thought-provoking episode, Jack Fortenbery discusses the concepts from Tim Wu’s The Attention Merchants. Discover the history and evolution of the attention economy, and how businesses have monetized our focus over the years. Jack shares insights on how to ethically capture and maintain your audience's attention in a world where distractions are endless, and attention is a precious commodity. Buy the book here: The Attention Merchants

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The Attention Economy: How to Win in the Battle for Eyeballs

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