The Attention Economy: Manufacturing Viral Moments

This episode explores how companies and influencers deliberately engineer viral moments, examining both successful and failed attempts at manufactured virality. We analyze the infamous Kendall Jenner Pepsi commercial disaster alongside successful campaigns like Aviation Gin's response to the Peloton wife controversy. Through interviews with marketing executives and social media strategists, we reveal the science behind planned viral campaigns and why authenticity matters in the attention economy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.