The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers episode artwork

EPISODE · Jul 17, 2026 · 22 MIN

The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers

from Behind the Numbers: an EMARKETER Podcast · host EMARKETER

In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: [email protected]   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-attention-wars-tv-actually-reigns-over-mobile-and-genai-time-rising-behind-numbers   © 2026 EMARKETER

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The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers

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