The Attitude-Behavior Gap

from Sustainable Minimalists · host Cloud10

The attitude-behavior gap is a fancy schmancy research term that describes the discrepancy between what we say and what we do. When it comes to eco-minimalist living, many of us quietly experience an oversized gap between our values (save the planet! live minimally!) and our actions (buy single use plastic! purchase on impulse!). On today's show we are diving into the recesses of this, well, gap. Why does it exist for the vast majority of us, and how can we close it?Here's a preview:[2:00] A breakdown of the 5 distinct consumer personas: Which one are you?[11:00] 5 reasons why the attitude-behavior gap exists[18:00] 5 steps to closing your own attitude-behavior gap Resources mentioned/Further reading: How To Bridge The Intention-Behavior Gap Closing the Attitude-Behavior Gap: The Case of Solidarity Purchase Groups When You Feel Blue About the Environment, Act Green (via Psychology Today) How Brands Can Embrace the Sustainable Fashion Opportunity (via Bain & Company) --* Join our (free!) community here.* Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube.* Email me and say hello! [email protected] Sponsors:* Thank you to LifeStraw! https://lifestraw.com/Support this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-content Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

The attitude-behavior gap is a fancy schmancy research term that describes the discrepancy between what we say and what we do. When it comes to eco-minimalist living, many of us quietly experience an oversized gap between our values (save the planet! live minimally!) and our actions (buy single use plastic! purchase on impulse!). On today's show we are diving into the recesses of this, well, gap. Why does it exist for the vast majority of us, and how can we close it? Here's a preview: [2:00] A breakdown of the 5 distinct consumer personas: Which one are you? [11:00] 5 reasons why the attitude-behavior gap exists [18:00] 5 steps to closing your own attitude-behavior gap Resources mentioned/Further reading: How To Bridge The Intention-Behavior Gap Closing the Attitude-Behavior Gap: The Case of Solidarity Purchase Groups When You Feel Blue About the Environment, Act Green (via Psychology Today) How Brands Can Embrace the Sustainable Fashion Opportunity (via Bain & Company) -- * Join our (free!) community here. * Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube. * Email me and say hello! [email protected]. Our Sponsors:* Thank you to LifeStraw! https://lifestraw.com/Support this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-content

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The Attitude-Behavior Gap

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This episode is 32 minutes long.

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This episode was published on November 10, 2022.

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