The Audience of Misinformation - with Sarah Brandt of NewsGuard

Who’s the Audience of Misinformation? How has it evolved over the past few years? Where is it going next?In this live inaugural episode session, host and Pulsar CEO Francesco D’Orazio speaks to Sarah Brandt, the EVP of Partnerships of Newsguard, to explore industry perspectives on how misinformation works, how it spreads, the risks associated with brands and public organizations and the audiences most commonly associated with it, their motivations and their key behaviors.The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.Host: Francesco D’OrazioGuest: Sarah BrandtProducer: Sal MortonResearch: Dahye LeeMusic: Manfredi Romano aka DJ TennisA special thank you to NewsGuard, who you can find at https://twitter.com/NewsGuardRating X https://twitter.com/audiencedisco TikTok https://www.tiktok.com/@audiencespodcast IG https://www.instagram.com/audiencespodcast/ This Episode is brought to you with the generous support of Pulsar, the AI powered audience intelligence platform for marketeers, researchers and PR pros who put audiences at the core of everything they do. Hosted on Acast. See acast.com/privacy for more information.