The Author Series: How the NFL Became a Juggernaut with Ken Belson

The National Football League isn't just a sports league - it's an economic and cultural empire. NFL games dominate television ratings, team valuations are skyrocketing, and the league's global expansion shows no sign of slowing down. Commissioner Roger Goodell rules as Regent, while team owners reign as the Princes and Princesses of this powerhouse kingdom. How did the NFL become the envy of the sports world? How did it monetize its product so effectively, and wield such bare-knuckled ruthlessness in dealing with politicians, the media, and even its own partners? Those questions are explored in Every Day is Sunday: How Jerry Jones, Robert Kraft, and Roger Goodell Turned the NFL into a Cultural & Economic Juggernaut, the new book by veteran journalist Ken Belson. In this episode of the Sports Business Podcast with Prof. C, Ken shares behind-the-scenes stories, insider insights, and lessons from covering the league's most powerful figures, and what the NFL's future might hold. Host and Executive Producer: Mark Conrad Producer: Victoria Ilano Additional Production: Jeffrey Haynes Artwork: Pamela V. White Marketing: Michelle Miller Music: ”MarcusWay/Energetic Pop Punk/Tribe of Noise”