The Automat

The inside of a Horn & Hardart Automat looked like a glamorous, ornate cafeteria -- but instead of a human handing you hot food over a counter, you would push your tray up to a wall of little glass cubbies. Each cubby housed a fresh, hot portion of food on a small plate. It could be anything from a side of peas to a turkey sandwich, to a slice of pie. You simply put in some nickels, and then the door to that cubby would unlock and you could take the plate that was inside. This automated food experience has reemerged in new restaurants today. The Automat Plus, we revisit the story of when food advertising was revolutionized by motion. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.