The Automation Advantage: Exploring the future of RecTech with James Lawton

In the latest episode of the Recruitment Leadership Podcast, your host, Alison Humphries is joined by James Lawton, host of The Staffing RecOps podcast and Enterprise Account Executive at Mployee.   James joins Alison to share his hot take on tech and automation in recruitment; starting with CRM (ATS) systems, and then venturing onto the wider tech stack, before exploring AI implementation and ChatGPT.   In terms of his background, James started his 17-year recruitment career as a recruiter himself, understanding the pain points that come with the territory of being a consultant. Since then, he has worked for numerous recruitment CRM companies, most recently at Mployee, and founded The Staffing RecOps podcast. The Staffing RecOps podcast was born after James spotted a gap in the market for a recruitment podcast that is dedicated to those that are operating recruitment businesses and the nitty-gritty of what goes into the operations around them.   Join James and Alison for an enlightening conversation about the common mistakes recruiters make when choosing a CRM, measuring ROI and implementation; advice on determining the best tech stack; and that all-important analysis of AI and how James sees it shaping the future of recruitment - in ways you may not expect!   Timestamped Guide: 00:45 - Introduction to today’s episode 03:06 - What are the common mistakes that recruiters make when choosing a CRM? 04:49 - Considerations when implementing a new CRM 09:40 - How to measure ROI 15:12 - How to determine the best tech stack 22:36 - Why did you decide to join Mployee.com? 27:28 - In my experience, the implementation and training provided by CRM providers is hopelessly inadequate for recruitment businesses. What do you think? 30:59 - Bullet points advice for business owners, if they are rolling out a new CRM or any new tech? 35:13 - Implementation of AI in the recruitment industry? (37:15)   Connect with James on LinkedIn or reach out to him at [email protected] Salesforce world tour at London Xcel on 29th June: https://www.salesforce.com/uk/events/london/   Interested in speaking to Alison about your business strategy?  Get in touch, today! 💬 [email protected]