The AWP: A Reflection on Membership Plans To Drive Access, Not Discounts

from EyeCode Media · host Christopher Wolfe, OD, FAAO, Dipl. ABO

"Aaron reflects on the Vision HQ conversation and shares how his practice uses membership plans to improve patient access while moving away from discounting. He breaks down how their plans are structured, why simplicity matters, and what the real-world results look like including growth, adoption, and patient behavior. This episode offers a practical look at how membership models can strengthen relationships, increase value, and create a more sustainable business model in modern optometry. Episode with Chris and Renato: https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000761043336 Vision HQ: https://vision-hq.com/ Connect with Aaron: LinkedIN (https://www.linkedin.com/in/aaronwerner1/) Instagram (https://www.instagram.com/aw_visions/)" For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth"

What this episode covers

"Aaron reflects on the Vision HQ conversation and shares how his practice uses membership plans to improve patient access while moving away from discounting. He breaks down how their plans are structured, why simplicity matters, and what the real-world results look like including growth, adoption, and patient behavior. This episode offers a practical look at how membership models can strengthen relationships, increase value, and create a more sustainable business model in modern optometry. Episode with Chris and Renato: https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000761043336 Vision HQ: https://vision-hq.com/ Connect with Aaron:LinkedIN (https://www.linkedin.com/in/aaronwerner1/)Instagram (https://www.instagram.com/aw_visions/)" For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collectiveGo to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth"

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The AWP: A Reflection on Membership Plans To Drive Access, Not Discounts

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This episode is 17 minutes long.

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This episode was published on April 19, 2026.

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