The B Corp way to better business - Chris Marquis, Cornell University

Chris Marquis, Professor at Cornell and author of Better Business: How the B Corp Movement is Remaking Capitalism has dedicated his academic career to studying how business can do good. In this crisis, as we ask what does it mean to be a better business, Chris lays out how B Corps give us a model. - THE IMPACT. Christopher Marquis: Is SC Johnson Professor in Sustainable Global Enterprise at Cornell University; has a PhD in sociology and business administration from the University of Michigan, and a background in financial services, including as VP and technology manager at J.P. Morgan Chase Is author of the new book, Better Business: How the B Corp Movement is Remaking Capitalism Recently published the cover story of the Stanford Social Innovation Review article called “The B Corp Movement Goes Big” THE JOURNEY. In our conversation, we explore: A circuitous path - from history to financial services to academia, focused on social impact Two advantages of B Corps - solving the measurement challenge and the legal challenge Going mainstream - the B Corp model expanding to big companies, impact investing, consumers Better business - long-term orientation, easier hiring, working together on our toughest challenges A big thanks to Chris. You can follow his recent writings on business and society on Forbes and Medium.