The B-Side: Fernando Machado's Blueprint for Growth in Every Job

Welcome to "The B-Side".In this series, we peel back the layers to uncover the untold stories behind some of Australia's most influential marketing, advertising & creative thinkers. Join us on a journey through the lives of those who have shaped growth within their industries, as we delve into the often overlooked moments, challenges, and inspirations that fueled their accomplishment.Recorded at Cannes in Cairns, in each episode we'll spotlight a different luminary, from renowned marketers to groundbreaking entrepreneurs and brand visionaries. We'll explore the personal and professional struggles, triumphs, and defining moments that shaped their pathways.From the experiences that ignited their curiosity to the pivotal decisions that changed the course of their careers, "The B-Side" uncovers the human stories behind the extraordinary achievements. We'll unpack the learnings, doubts, and setbacks that they encountered along the way, spotlighting a deeper understanding of the complexities of success.In this episode we chat to Fernando Machado, the Chief Marketing Officer of NotCo, so join us as we celebrate the 'B-Sides'... because the real growth happens behind the scenes.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery