The B2B Content Strategy That Transformed ComplyAdvantage’s Growth | Will Thompson, Marketing Director, ComplyAdvantage

The new episode of Market Like a Fintech explores content marketing for regulatory technology (RegTech). It discusses why compliance professionals are avid content consumers and how creating high-quality content can help RegTech companies like Comply Advantage stand out. Featured in the episode is Will Thompson, marketing director at Comply Advantage, who details their content strategy, successful campaigns, and the role of SEO. The conversation offers insights into leveraging webinars, sales collaboration, AI tools, and effective content creation methods, highlighting the significant impact on revenue and customer engagement.Useful links:Find Will Thompson on LinkedIn: https://www.linkedin.com/in/will-thompson-290389106/ComplyAdvantage’s website: https://complyadvantage.com/Adyen's content case study: https://www.mintcopywritingstudios.com/blog/complyadvantage-content-case-studyFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ Mint Studios website: https://www.mintcopywritingstudios.com/For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcastJoin the Slack group for free: https://www.fintechmarketinghub.com/slackOur website: https://www.fintechmarketinghub.com/ Our podcast: https://www.fintechmarketinghub.com/podcast-market-like-fintechThis episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/Key topics discussed:Content marketing as a strategic tool in regtechEffective collaboration between content and sales teamsUse of strategic campaigns aligned with business goalsEmphasis on bottom-of-funnel SEO contentInnovating virtual event formats for better engagementTimestamps:(00:00 Introduction and Background(03:59) Role of Content in Marketing Strategy(06:13) Campaigns and Content Strategy(09:19) SEO and Content Challenges(12:22) Sales Collaboration and Content Impact(20:09) Webinars and Sales Enablement(24:09) Diving into SEO Strategies(25:48) Bottom of Funnel SEO Tactics(29:04) Impact of AI (34:38) Effective Newsletter Strategies(38:27) Webinar Success and Optimization(42:27) Proudest Content AchievementsAbout Araminta Robertson:Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.About Market Like a Fintech and the Fintech Marketing Hub:Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.