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The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO episode artwork

EPISODE · May 25, 2022 · 38 MIN

The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO

from On Strategy Showcase · host Fergus

Effectiveness data in B2C is robust, but not so in B2B. The Institute plans to change that. Jon Lombardo shares their latest work and some new  concepts that can help your CFO support your case for effective investment.

What this episode covers

Effectiveness data in B2C is robust, but not so in B2B. The Institute plans to change that. Jon Lombardo shares their latest work and some new concepts that can help your CFO support your case for effective investment.

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The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO

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How long is this episode of On Strategy Showcase?

This episode is 38 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on May 25, 2022.

What is this episode about?

Effectiveness data in B2C is robust, but not so in B2B. The Institute plans to change that. Jon Lombardo shares their latest work and some new  concepts that can help your CFO support your case for effective investment.

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