EPISODE · May 25, 2022 · 38 MIN
The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO
from On Strategy Showcase · host Fergus
Effectiveness data in B2C is robust, but not so in B2B. The Institute plans to change that. Jon Lombardo shares their latest work and some new concepts that can help your CFO support your case for effective investment.
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The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO
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