EPISODE · Dec 12, 2024 · 59 MIN
The B2B Journey Map: An Interview with Jim Tincher, President, Heart of the Customer
from Customer First Thinking · host Stephen Shaw
B2B companies tend to be laggards when it comes to delivering a superior customer experience, focused more on selling than servicing. But as a result of digital disruption, they have finally begun to embrace the need for a better post-sale journey, according to Jim Tincher, a leading expert in B2B experience design.
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The B2B Journey Map: An Interview with Jim Tincher, President, Heart of the Customer
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