EPISODE · Jan 24, 2011 · 37 MIN
The B2B Social Media Marketing Show – 1
from On the Record...Online · host Eric Schwartzman
The B2B Social Media Marketing Show #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online.
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