The B2B Video Marketing Trifecta For Trust And Revenue with Tim Bradley

Let us know how we are doingWe talk with Tim Bradley, co-founder of Pennant Video, about why B2B video works best when it builds trust in the mid-funnel instead of chasing trends. We break down a simple three-part framework that helps marketing and sales teams explain their value, prove outcomes, and shorten the messy middle of the buyer journey. • Tim’s path from early DIY storytelling to agency leadership and launching a focused B2B video company • Why video complements email, sales calls, and in-person meetings by scaling a consistent message • The video marketing trifecta: anthem videos for “why,” explainer videos for “what,” endorsement videos for proof • How to think about ROI across top, middle, and bottom of funnel content • Video-first planning for rebrands, launches, sales kickoffs, and other high-attention moments • When to keep content in-house vs when to outsource for higher production value and stronger first impressions • Organic distribution basics: formats, captions, website placement, trade show versions, internal sales enablement files • AI and stock content tradeoffs, and why trust and authenticity beat shortcuts • Advice for new creators on learning lighting, audio, editing, feedback loops, and finding mentors I encourage anyone to go to the website and can grab that that that ebook. It’s just a PDF download. You can check us out at africastalking.com and impactmasters.io Support the showSubscribe & FollowCheck us out at www.impactmasters.io. Subscribe for transformative conversations on YouTube.Listen Everywhere: Apple | Spotify | YouTube Music | Amazon | iHeart | BuzzsproutHost: LinkedIn | X Follow Us: X | LinkedIn