EPISODE · Apr 22, 2021 · 56 MIN
The backdoor approach to getting your CPG food brand stocked in Wholefoods, with Lil Bucks Founder Emily Griffith
from Female Startup Club
Today’s episode is brought to you by Klaviyo and I’m chatting with Emily Griffith. Founder of Lil Bucks. After discovering the potential of an underutilized superfood while living in Australia, Chicago-native Emily Griffith founded Lil Bucks, the buckwheat company with a mission to offer innovative buckwheat snack and breakfast products, while promoting a more nutritious diet and soil health in North America. We’re chatting about how she got into Wholefoods, pitfalls to look out for when you’re in the CPG space and building your network. LINKS WE MENTION: Lil Bucks' Website Lil Bucks' Instagram Emily's LinkedIn Emily's Instagram Shop Lil Bucks: FEMALESTARTUP for 20% off first order, expires July 31, 2021 In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Listener Research: [email protected] Book: Building A StoryBrand by Donald Miller Search Engine for Trends: Google Trends Website: The Hatchery Chicago Article: Healthyish – Lil Bucks Podcast: NPR – How I Built This Podcast: Tim Ferris Show by Tim Ferris 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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The backdoor approach to getting your CPG food brand stocked in Wholefoods, with Lil Bucks Founder Emily Griffith
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