The Backstory: A Woman Takes Madison Ave episode artwork

EPISODE · Aug 15, 2025 · 8 MIN

The Backstory: A Woman Takes Madison Ave

from The Backstory with Patty Steele · host Elvis Duran Podcast Network and iHeartPodcasts

The key to making your dreams become reality, is not accepting limitations. We're revisiting the first female powerhouse in the Madmen era of Madison Avenue, Mary Wells Lawrence. She rose from a working class life in Ohio to creating iconic ads for TWA, Pan Am, Hertz, IBM, Proctor and Gamble . .  as well as the “I Love New York“ campaign. And she was still living the dream well into her 90s!See omnystudio.com/listener for privacy information.

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The Backstory: A Woman Takes Madison Ave

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How long is this episode of The Backstory with Patty Steele?

This episode is 8 minutes long.

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This episode was published on August 15, 2025.

What is this episode about?

The key to making your dreams become reality, is not accepting limitations. We're revisiting the first female powerhouse in the Madmen era of Madison Avenue, Mary Wells Lawrence. She rose from a working class life in Ohio to creating iconic ads for...

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