The balancing act of a campaign that needs to be effective without alienating audiences. Ep. 224

Welcome to episode 224 of the IABC International Podcast. On this episode The City of Edmonton's Andrea Soler and Matthew Gresiuk from Sticks and Stones join us to speak about how city hall engaged with the citizens of Canada's oil patch on the hot button topic of the environment.  -- IABC members benefit from so many opportunities throughout the organization. One of them is to contribute to Catalyst by writing influential articles that members and visitors to the IABC website from across the world will benefit from.   Check out the article from the author of The Four Highly Effective Stages of Crisis Management - Janie Jordan.  People Before Profit: Promoting products and services during COVID-19 is featured in the latest section on the homepage of iabc.com -- The International Association of Business Communicators (IABC) is pleased to announce the Agency/Team of the Year Award nominees for the 2020 IABC Gold Quill Awards program (#IABCGQ). For more than 40 years, the Gold Quill Awards have recognized business communication excellence worldwide and is acknowledged as one of the most prestigious awards programs in the industry. Read More: https://www.iabc.com/gold-quill-award-2020-agency-team-of-the-year-nominees-announced/ -- Thank you to everyone who has been kind enough to share this podcast with friends and colleagues. Our continued growth is thanks to you. Music is from Joakim Karud (soundcloud.com/joakimkarud) Produced and presented by Dan Gold This is an IABC production.