"The Balenciaga Pope"

Consumers hold more power than ever before, brands are at the center of a moment, and generative AI is creating an opportunity for people to make bigger cultural critiques. How far can you control how your images are being used? How much does your own literacy of culture and media enlighten your understanding of the nuances of the subtext? Why does this all really matter in commerce, art, and culture? Eating its Own Tail{00:03:43} - “We've become known at Future Commerce for hosting salons, and now we have this new Future Commerce learning offering. If you are an agency operator or you're building high-performance teams in a brand, if you're a brand operator side, if you're wanting to go deeper down the rabbit hole as a brand operator on the topics of retention or new customer acquisition and learn more about things like loyalty, this is for you.” - Phillip{00:11:46} - “You see this happen in the founder ecosystem all the time. The founder actually is the brand. The founder is the product. And the things that the founder creates may or may not be good, but that's not the product. That's not why people are bandwagoning. They're bandwagoning on the founder themselves.” - Brian{00:22:17} - “Consumers hold more power than ever before. Consumers have an unprecedented amount of power in the way that brands market to them, shape the products and their offerings for the customer.” - Phillip{00:24:56} - “Hyperstition is happening in the world of commerce by people now taking a brand and making it part of their own story and fashioning it in their own liking. And when people do that in concert together, they're actually a more powerful driver of that narrative than you as a brand are on your own and can actually manifest where your brand heads as a result of this collective power through these tools and through these ways of electronic communication. “ - Brian{00:34:26} - “We're moving to this idea of the discourse being not, hey, look at what generative AI can do, but we're juxtaposing your literacy of a number of things having to... You have to be caught up in the discourse to understand the subtext.” - Phillip{00:41:49} - “All of these companies like Reddit and Quora want to prevent companies like OpenAI from training on their data because they have an unbelievable amount of human knowledge in their walled gardens, so why would they not want to capitalize on that for themselves?” - Phillip{00:49:14} - “You had cultures that would create things in the realms of science, art, literature, and mathematics. Classics that were simultaneously all occurring at the same time independent of each other. Today, that's happening in fashion and in cultural discourse and in brand.” - Phillip{00:52:00} - “We're going to use AI for the critique. We're going to use it to do a bunch of grunt work that no one wants to do. But for original art creation, we're still the center of that. Humanity has to be the one to bring the new ideas to the table.” - BrianAssociated Links:Grab your copy of The Multiplayer Brand hereHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.