The Barcode
First published
10/16/2023
Genres:
technology
entrepreneurship
true crime
Summary
Paul V. McEnroe is an award-winning engineer and former IBM executive who played a pivotal role in the development of the universal product code (UPC), also known as the barcode. With over two decades of experience at IBM, McEnroe led a team that created one of the most influential technologies of our generation. He is the author of the business memoir titled "The Barcode," which tells the story of his journey and the development of the barcode. McEnroe shares his background, from being adopt...
Duration
Parent Podcast
BarCode
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Barcode
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Description: How vast mega-stores emerged with the help of a design originally drawn in the sand in 1948 by Joseph Woodland as he sat on a Florida beach, observing the furrows left behind, an idea came to him which would – eventually – become the barcode. This now ubiquitous stamp, found on virtually every product, was designed to make it easier for retailers to automate the process of recording sales. But, as Tim Harford explains, its impact would prove to be far greater than that. The barcode changed the balance of power between large and small retailers.(Image: Barcode with red laser line, Credit: Jamie Cross/Shutterstock)
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The Barcode
Release Date: 10/16/2023
Description: Paul V. McEnroe is an award-winning engineer and former IBM executive who played a pivotal role in the development of the universal product code (UPC), also known as the barcode. With over two decades of experience at IBM, McEnroe led a team that created one of the most influential technologies of our generation. He is the author of the business memoir titled "The Barcode," which tells the story of his journey and the development of the barcode. McEnroe shares his background, from being adopted as a child to his education and career at IBM. He discusses how he became involved in the development of the barcode and the challenges he faced along the way. McEnroe also reflects on the unexpected uses and impact of the barcode, such as its role in Amazon's operations. He emphasizes the importance of teamwork and mentorship in achieving success and offers advice for structuring effective teams. TIMESTAMPS:0:01:27: Introduction to Paul V. McEnroe and his role in developing the barcode0:02:20: Paul's background and journey to IBM0:04:09: Paul's role in starting a new business at IBM0:06:21: Choosing the point of sale industry for barcode implementation0:08:43: The selection of IBM's barcode as the industry standard0:10:15: The complexity of developing the barcode system0:12:05: The technological challenges and innovations in barcode implementation0:14:32: The unexpected impact and innovative uses of the barcode0:14:51: Conclusion and final thoughts on the barcode's legacy0:15:23: Jeff Bezos made money on barcodes through Amazon automation0:16:39: Barcode technology wiped out traditional stores like Macy's.0:17:49: 18 states passed laws against barcodes, causing legal issues0:19:19: Paul had to become a lobbyist to explain barcode benefits0:20:59: Canadian woman found barcode system helpful for price comparison0:22:14: IBM lawyers worried about eye safety and laser suicide0:25:04: Paul became president of Trilogy after leaving IBM0:27:49: QR codes were a natural evolution of barcode technology0:29:10: QR codes offer more data but may not compete with barcodes0:30:06: Reading barcodes at high speeds was a challenge in development0:30:33: Paul recalls the CEO's skepticism about the barcode project0:31:11: The CEO tests the barcode's functionality and is amazed0:32:18: Barcodes are still relevant and have magnetic encoding for retail0:34:18: Paul shares his motivation for writing a memoir about the barcode0:37:18: Paul emphasizes the importance of teamwork in achieving goals0:39:14: Paul discusses the composition of his barcode development team0:41:11: Paul adds more engineers to his team to cover various expertise0:43:31: Communication and leadership are crucial for a successful team0:45:16: Problem with the code: it needed to be small0:46:03: X scan for the barcode0:48:10: Importance of teamwork in creating the barcode0:49:06: Mentorship played a pivotal role in Paul's successSYMLINKSENTREPRENEUR.COMThe Barcode: How a Team Created One of the World's Most Ubiquitous TechnologiesDRINK INSTRUCTIONThe U.P.C.1 oz Unaged Rum1 oz Peach Liquor1 oz Cranberry JuiceCombine all ingredients in a glass with ice.CONNECT WITH USwww.barcodesecurity.comBecome a SponsorFollow us on LinkedInTweet us at @BarCodeSecurityEmail us at [email protected]
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BarCode PodCast
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Description: Outside of BarCode Club👌 in New JERUZ... --- Support this podcast: https://podcasters.spotify.com/pod/show/krazilee/support
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Higher @ Barcode London
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