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The Barcode is Getting WAY Smarter, with Kerry Morrison, Head of Retail and Marketplaces at GS1 episode artwork

EPISODE · Jun 9, 2025 · 34 MIN

The Barcode is Getting WAY Smarter, with Kerry Morrison, Head of Retail and Marketplaces at GS1

from Unpacking the Digital Shelf · host Digital Shelf Institute

That little barcode on the box, the engine of every sale, is getting a HUGE makeover, one that promises to transform the consumer’s shopping journey and their interactions with your brand. All powered by the new GS1 QR Code! There’s a ton of opportunity packed into that code, and Kerry Morrison, Head of Retail and Marketplaces at GS1 joined the podcast to make sure you’re getting ready to take advantage of it.

What this episode covers

That little barcode on the box, the engine of every sale, is getting a HUGE makeover, one that promises to transform the consumer’s shopping journey and their interactions with your brand. All powered by the new GS1 QR Code! There’s a ton of opportunity packed into that code, and Kerry Morrison, Head of Retail and Marketplaces at GS1 joined the podcast to make sure you’re getting ready to take advantage of it.

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The Barcode is Getting WAY Smarter, with Kerry Morrison, Head of Retail and Marketplaces at GS1

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 34 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on June 9, 2025.

What is this episode about?

That little barcode on the box, the engine of every sale, is getting a HUGE makeover, one that promises to transform the consumer’s shopping journey and their interactions with your brand. All powered by the new GS1 QR Code! There’s a ton of...

Can I download this Unpacking the Digital Shelf episode?

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