The Basics of Pricing for eCommerce

from Paying it Forward, a podcast by Square · host Chris Duncan, Priya Malani

Guests featured in this episode:Today's small business owner: Chris Duncan, co-owner and marketing manager of Honor Roll Clothing, a unisex lifestyle apparel brand in Atlanta, GeorgiaToday's expert: Priya Malani, founder and CEO of Stash Wealth, a financial planning and investment management firm in New York, New YorkMore resources:Read: What to Consider When Pricing Online vs. In-storeRead: The Future of Retail Belongs to Local BusinessesTry: Learn how Square can help you sell online with eCommerce tools for any businessTry: See how Square Point of Sale can streamline operations at your clothing company

What this episode covers

When it comes to pricing your goods or services online, it can be tricky to offer reasonable prices and great quality while keeping your business’ health in mind. From key calculations you should keep in mind to unexpected costs like warehousing or customer service, we hear from one Atlanta based business owner who is optimizing its unisex lifestyle clothing brand for eCommerce.

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The Basics of Pricing for eCommerce

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This episode is 16 minutes long.

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This episode was published on July 29, 2021.

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