The Battery Recycling Startup Closing the Loop on Lithium, How First Principles Thinking Led to a Counterintuitive Pricing Strategy, and Avoiding the Trap of Hidden Assumptions, With Sarah Fleischer

In this episode, I’m speaking with Sarah Fleischer, co-founder and CEO of battery recycling startup tozero. With global lithium demand set to quadruple by 2030, Sarah and her team are on a mission to recover critical raw materials from lithium-ion batteries and reintroduce fresh raw materials back into the supply chain.Sarah and I talked about: * making fast decisions based on first principles thinking — and why she’s willing to do a complete 180 when new data changes her worldview * the counterintuitive pricing move that defied industry norms and customers loved* her two favorite phrases as CEO — and how she learned (the hard way) to strip away assumptions before making critical decisions * why she doesn’t believe in luck — and how she capitalizes on opportunities that most people don’t even seeEnjoy my conversation with Sarah!Learn more about your FounderEQ and get your score for free in 5 minutes here.If you enjoyed this week’s episode, please consider:* Subscribing to the podcast on Apple Podcasts, Spotify, or wherever you listen.* Giving a rating and reviewing the podcast on Apple Podcasts. (Even a short two-sentence review helps!)* Want support in leveling up your leadership? Send an email to [email protected] to learn how we can work together. Get full access to The High-EQ Founder by Renita Kalhorn at renitakalhorn.substack.com/subscribe