The BC BIG Origin Story and BI in BC (Episode 2)

Heather Devine, Head of the BC Behavioural Insights Group (BC BIG).BC BIG has played a major role in the development of UBC’s Advanced Professional Certificate in Behavioural Insights as well as almost every other BI initiative in BC. There’s quite literally no one better to talk to about BI in BC than Heather Devine. Heather and I also chat about how BIG started and how BI works as part of a larger toolkit for changing behaviour.