The Bear-y Smart Business of Ice Cream for Bears with Founder & CEO, Tim Berg

In this episode, we sit down with Tim Berg, founder of Ice Cream for Bears, to talk about building a better-for-you ice cream brand from the ground up.We cover:The origin story behind Ice Cream for Bears (and the name)Why Tim chose ice cream over launching a traditional “health” productKey business milestones and the moment he knew it could take offWhat it’s like landing in national grocery chains like Sprouts and Whole FoodsNavigating pushback from health-conscious consumersWe also dive into what sets ICFB apart:- Grass-fed dairy- No refined sugars- No gums- No seed oils- Sweetened with honeyPlus: regenerative farming, flavor development, branding strategy, and a fun rapid-fire round at the end.This episode is about building a brand with conviction — and proving you can care about ingredients without sacrificing joy.Find ICE CREAM FOR BEARS in your area: https://icecreamforbears.com/Follow the Gut Talk Girls on socials:Instagram: https://www.instagram.com/guttalkgirls/Tiktok: https://www.tiktok.com/@guttalkgirlsPodcast: https://podcasts.apple.com/us/podcast/gut-talk-with-jill-and-jenna/id1597804122