The Beauty Architects: What Most Founders Get Wrong About Product Differentiation ft. Shannaz Schopfer

Most founders think their product is different.It’s not—and that’s where things start to break.I sat down with Shannaz Schopfer for a conversation every beauty founder should hear. We got into what actually makes a product stand out—and why so many brands miss it before they even get to scale.From how AI and social media are shifting where brands spend… to the mistakes that cost founders the most… to where brands quietly lose margin—this is a real discussion on how beauty brands are actually built today.If you’re working on a brand—or thinking about it—listen to this before you make your next move.🎧 Listen now on Pretty Smart Rich.Get Social! Connect with us! Christina is the host of Pretty Smart Rich. Shannaz is the CEO of The Beauty Architects.