The Beauty Brand That's Fixing The Planet

What this episode covers

Everyone says they want sustainability, but what does it actually mean? Carbon, biodiversity, transparency, or just marketing?In this episode, Anika de la Flor, Global Sustainability Director at Deciem (The Ordinary), and David Luba, co-founder of veritree, explain how to prove real impact with data like survival rates, soil health, biodiversity, and community benefits. We dig into what authenticity looks like and how brands can move from claims to measurable results that build trust.━━━━━━━━━━━━━━🎥 [WEBINAR] - From Cost Center to Revenue DriverThe CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot⏱️ Date: Thursday, November 20, 2 PM EST👉 ⁠REGISTER HERE⁠━━━━━━━━━━━━━━👉 Resources:━━━━━━━━━━━━━━Website: https://deciem.com/LinkedIn: https://www.linkedin.com/company/deciem/Website: https://www.veritree.com/LinkedIn: https://www.linkedin.com/company/veritree/

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How long is this episode of Green New Perspective?

This episode is 32 minutes long.

When was this Green New Perspective episode published?

This episode was published on October 3, 2025.

What is this episode about?

Everyone says they want sustainability, but what does it actually mean? Carbon, biodiversity, transparency, or just marketing?In this episode, Anika de la Flor, Global Sustainability Director at Deciem (The Ordinary), and David Luba, co-founder of...

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