The Beauty Business Formula: Inside The World Of Influencer Skincare Brands

Kelly McCarren sits in for Erin (who's "prepping to exit a human out of her body") to get the "pervy intel" on what really happens behind the scenes of a beauty launch. We speak with Georgia South, from Skinterest, as she pulls back the curtain on why influencer beauty brands are so successful (and so controversial).  From the true cost of formulation to strategic sell-outs, Georgia explains why some people love to hate influencer brands despite their massive success. Whether you're curious about white-label products, what "5 years in development" actually means, or which celebrity beauty products are genuinely worth your money, this insider's perspective reveals the business formulas behind the beauty formulas. NIVEA Q10 is 50% Off at Woolworths from the 02/04/25 to 08/04/25 and 50% Off at Coles from 9.4.25 to 15.04.25 Disclaimer: On sale until 15/04/2025. While stocks last. Always read the label and follow the directions for use. Sunscreens are only one part of sun protection. Avoid prolonged high-risk sun exposure. Reapply frequently. Pure Q10: absorbed deep within the skin* LINKS TO EVERYTHING MENTIONED: Influencer Beauty Brands Discussed: Point of View Glossier NaturiumRhodeSummer Fridays SUBSCRIBE:  Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at [email protected] or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren Guest: Georgia South Producer: Stef MacFie & Lee Stamps Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.