The Beauty Queen Of HSN: Redefining Women’s Skincare (Episode 33 ft. Liz Folce)

In this episode, Brittany sits down with Liz Folce, Founder & CEO of Nakery Beauty and the Beauty Queen of HSN, a woman who has spent over 35 years in the beauty industry doing something most brands never bother to do — actually listening.From behind the Estée Lauder counter to sold-out collections on HSN, Liz built her entire career around genuine relationships with women. Not focus groups for data, not surveys for strategy — real conversations about real problems that the beauty industry kept dismissing. So she stopped waiting for someone else to solve them. She cleared out her savings, hired a chemist, and built Nakery Beauty from the ground up around the women who'd been ignored the longest.We dive into what it really means to show up for your customer beyond the product, why the most uncomfortable conversations became the foundation of her brand, and how building trust with women turned into a multi-million dollar business with no VC money and no shortcuts.If you liked this conversation, make sure to follow so you catch the latest from our new episodes.