EPISODE · Mar 25, 2026 · 12 MIN
The beehive that forgot its buzz
from IADS Retail Park · host IADS
€200M invested. Breuer's building. Gucci on the ground floor. But De Bijenkorf Rotterdam's VIP services? Invisible. 👻This week, Maya & Christine walk all five floors to find the gap between execution and visibility—and what every department store can learn from it. 🐝📸 Full story here | ⏱️ 12 min This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe
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The beehive that forgot its buzz
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