The Behavioral Economics Secret That Outperformed Every Digital Campaign with Gee Ranasinha

What happens when a CEO suggests using marketing tactics that everyone considers obsolete? Gee Ranasinha's clients thought he'd lost his mind - until the results came in.The award-winning agency CEO serving 400+ startups across 20 countries has built his reputation on one radical principle: when everyone zigs, he zags. His contrarian approach recently shocked an Atlanta tech company struggling to reach older customers. While competitors pushed expensive digital solutions, Gee's team proposed something so "outdated" that executives initially refused to consider it.The outcome? Performance numbers that made their previous campaigns look embarrassing.But Gee's unconventional wisdom goes deeper than surprising tactics. He's making bold claims about AI that contradict Silicon Valley's biggest promises. Why does he believe 90% of AI marketing claims are "absolute BS"? Which specific applications actually deliver results, and which ones are destroying authentic customer connections?Drawing from behavioral economics and his role as visiting professor, Gee reveals why consensus-seeking kills innovation and how emotional triggers trump logical arguments every time. His philosophy challenges everything most agencies believe about modern marketing.What's the "dinosaur" strategy that's outperforming cutting-edge technology? How does understanding human psychology unlock marketing breakthroughs that data alone can't achieve? And why might your most controversial idea be exactly what your business needs?Discover the counterintuitive methods revolutionizing how smart companies connect with customers.To connect with Gee Ranasinha, visit Kexino's websiteStay connected!Subscribe to Sheila's newsletter for:Early access to upcoming episodes and eventsExpanded strategies and resourcesDirect connection with Sheila for questions and supportSubscribe to the Newsletter: Click here to sign up nowConnect with me on LinkedIn: https://www.linkedin.com/in/sheilaslick/Subscribe on YouTube: https://www.youtube.com/@fivemilestonesFor more information, please visit our websites:Sheila Slick: https://sheilaslick.comFive Milestones: https://fivemilestones.com/show/Sponsored by: https://PodToBook.ai | Turn Your Podcast Conversations into a Book