EPISODE · Feb 5, 2026 · 32 MIN
The Behind-the-Scenes Jockeying for $10M Super Bowl Ads
from The Town with Matthew Belloni · host The Ringer
Matt is joined by Adweek’s Bill Bradley to discuss the expensive and competitive battle of Super Bowl advertising. Bill breaks down how many ad slots are available each year, how much they cost, which parts of the game are the most lucrative, why A-lister fees for commercial cameos are going down, what’s up with those Jesus ads you see every year, the ad auction if the game goes into overtime, and more (00:00). Matt finishes the show with a Super Bowl ratings prediction (26:41). Host: Matt BelloniGuest: Bill Bradley Producers: Craig Horlbeck, Jessie Lopez, and Jon JonesTheme Song: Devon Renaldo ZOOTOPIA 2. FOR YOUR CONSIDERATION FOR BEST ANIMATED FEATURE. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What this episode covers
Matt is joined by Adweek’s Bill Bradley to discuss the expensive and competitive battle of Super Bowl advertising. Bill breaks down how many ad slots are available each year, how much they cost, which parts of the game are the most lucrative, why A-lister fees for commercial cameos are going down, what’s up with those Jesus ads you see every year, the ad auction if the game goes into overtime, and more (00:00). Matt finishes the show with a Super Bowl ratings prediction (26:41). Host: Matt BelloniGuest: Bill Bradley Producers: Craig Horlbeck, Jessie Lopez, and Jon JonesTheme Song: Devon Renaldo ZOOTOPIA 2. FOR YOUR CONSIDERATION FOR BEST ANIMATED FEATURE. Learn more about your ad choices. Visit podcastchoices.com/adchoices
NOW PLAYING
The Behind-the-Scenes Jockeying for $10M Super Bowl Ads
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m