The Behind the Scenes Nobody Talks About: Pricing, Outsourcing, Health, and Being a Pet Photographer

What do you do when you've been in business for 13 years, you can take beautiful photos, but you just can't seem to get the clients? Do you give up, or do you get help?In this honest and vulnerable episode, Sydney-based dog and equine photographer Allira Fontana shares her journey from event photography burnout to building a sustainable private session business. Allira opens up about the moment she nearly threw in the towel, the game-changing decision to invest in business coaching with Mark Rossetto, and why the old "do free sessions for a few months" approach simply doesn't work anymore.If you've ever felt stuck in your business, struggled with marketing, or questioned whether you should keep going, this episode is for you.In This Episode, You'll Learn:How to know when it's time to invest in business coaching (and how to find the right coach for you)Why marketing was the missing piece in Allira's business puzzleThe importance of finding accountability partners in your photography journeyHow to navigate burnout without giving up on your dreamWhy it's okay to pivot, pause, or change direction in your businessThe real timeline for building a profitable pet photography business (spoiler: it's not 3 months)About Allira Fontana:Allira Fontana is a Sydney-based dog and equine photographer with almost 13 years of experience in the industry. After starting with event photography and experiencing significant burnout, Allira pivoted to private sessions and invested in business coaching that transformed her approach to marketing and client acquisition. She's passionate about supporting other photographers on their journey and is an accountability partner to Ina.🔗 Connect with AlliraInstagram: @allirafontanaphotographyWebsite: https://www.allirafontana.com/Allira's Social Media Pet Photographers Facebook GroupJoin the Consistent Bookings WorkshopWHAT'S INSIDE THE WORKSHOP:Workshop 1 (29 Jan): The FoundationWe'll identify your ideal client, craft messaging that attracts them,Workshop 2 (5 Feb): The Marketing PillarsStrategic Campaign Planning, pillars and identify which suits your business bestWorkshop 3 (12 Feb): The SystemLearn to map out your next 90 days of marketing prioritiesPlus you get:• Ideal Client Clarity Toolkit with custom ChatGPT bot• Brand Compass Custom GPT for writing in your voice• 12-Month Marketing Calendar Template• 3 Weeks Voxer Access (6 weeks if you join before 9am tomorrow)• Pre-Workshop Prep Kit• Private community access• 30-day money-back guaranteeINVESTMENT:$529 USD or $790 AUDPayment plans available: 3 payments of $210 USD or 3 payments of $314 AUDSIGN UP NOW💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: [email protected] & Coaching for Pet Photographers: Learn More