The Benefits and Disadvantages of Stevia for Soft Drinks in Europe

In this episode of Globalcast, Ivan Uzunov, Senior Research Analyst at Euromonitor International discusses the impact of the European Union’s recent approval of the natural sweetener Stevia. Uzunov focuses on how the soft drinks market in Europe is using Stevia since the approval.Learn about:The history of the approval of Stevia by the European UnionThe advantages of Stevia for soft drink manufacturersWhich soft drink companies are using SteviaThe disadvantages of using SteviaLots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.