The BEST Brewery Marketing Tool You've Never Heard Of...

Today we hear from Chris Overlay from Get Hoptimized.com, a digital marketing agency that is laser focused on craft beverage. Chris shares the details on the wifi-gateway. What is the wifi-gateway?  Possibly, the best marketing tool you've never heard of. Key TopicsRecent trends in brewery marketingChris' Hot Takes: Google Display, Loyalty Programs, and the wifi-gateway Top SEO metrics to track: bounce rate, pages/session, time on siteHow to win more customers by understanding the customer journeyResourcesLearn more about Get HoptimizedGet the financial newsletter for breweriesToday’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.