The Best Christmas Ads 2024: From Elves to Ads - TUI’s Toby Horry on Brand Building

In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI brand. Tune in to learn the strategic thinking behind how the brand is expanding its perceptions and delivering impactful and memorable effective marketing campaigns.The Best Christmas Ads 2024: Unwrapping campaign effectivenessMore than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness. ​Kantar Marketplace: insights at the speed of business for year-round success.Sign up here to get this year’s results first 📃 Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.