The Best Conversion Hacks That Anticipate Customer's Needs

In this episode of Shopify Masters, Lou Matera of Youth Sport Nutrition shares how he developed a new product by hosting taste tests, gathered sales through in-person events, and fine-tuned digital strategies to achieve the best conversion hacks.

Episode 264 of the Shopify Masters podcast, hosted by Shopify, titled "The Best Conversion Hacks That Anticipate Customer's Needs" was published on March 17, 2020 and runs 49 minutes.

March 17, 2020 ·49m · Shopify Masters

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Summary

In this episode of Shopify Masters, Lou Matera of Youth Sport Nutrition shares how he developed a new product by hosting taste tests, gathered sales through in-person events, and fine-tuned digital strategies to achieve the best conversion hacks.

Episode Description

In this episode, you’ll learn from an entrepreneur who entered a saturated market and differentiated themselves from the mass market

Youth Sport Nutrition is the Developer of PRO-TEEN®, the world's first and only fortified recovery shake for active youths in sport.

For more on Youth Sport Nutrition and show notes: https://www.shopify.com/blog/youth-sport-nutrition-conversion

Tune in to learn

How they grew from 150 pounds per month to 9,000 pounds per month on ads
What changes they made to their site to improve their products perceived value
How to sell a product when the buyer is a parent and the end-user is their child

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