The Best Definition of Marketing with Seth Matlins (Forbes)

from Brandformance · host Pranav Piyush

Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth:Don't use celebrity and media just for the sake of it.How the CMO needs to become the CEO of the function and what that means. The best definition of marketing!

What this episode covers

Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth: Don't use celebrity and media just for the sake of it.How the CMO needs to become the CEO of the function and what that means. The best definition of marketing!

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The Best Definition of Marketing with Seth Matlins (Forbes)

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This episode was published on May 9, 2024.

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