The Best Marketing Strategy for a New Product Feat. David Macro

David Macro, Vice President of AMP Interior Construction, discusses their pre-manufactured solutions for the construction industry. Their goal is to shift the construction process by keeping materials in the factory and delivering a 90% finished product to the job site. This alternative form of construction can save up to 20% off the project timeline by simplifying the construction process and reducing labor and material costs. However, they face pushback from contractors due to the unfamiliarity of this new approach. David emphasizes the importance of understanding the needs and interests of owners, designers, and contractors in order to successfully bring a new product to market. The conversation covers the importance of storytelling in sales, the use of digital marketing to promote offerings, and the integration of augmented reality and AI in the manufacturing process. The conversation also emphasizes the importance of staying open-minded and proactive in adopting new technologies. #constructionindustry #labor #material #savings #education #governmentcontracting #specialty #construction #trianglemodel #storytelling #targetmarket #marketingbudget #marketing #sales #digitalmarketing #augmentedreality #ai #efficiency 0:00 Intro to DIRTT/AMP 7:20 Education for Top-of-the-Funnel Prospects 11:04 Government Contracting Tips 14:04 How to Market a New Product 26:04 The Power of Storytelling 37:04 Are You Leveraging Digital? 42:04 Revolutionizing Manufacturing with Augmented RealityTo connect with David Macro from AMP Interior Construction, click HERETo connect with Nate Wheeler click HERETo watch the show click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.