The Best Marketing Strategy Might Start With a Patient Complaint

Healthcare organizations spend millions on patient portals, marketing campaigns, and digital front doors. But here’s the uncomfortable truth: if your team isn’t genuinely listening to patients, you're building on shaky ground. Learn why the biggest winners in healthcare today aren’t the loudest marketers, they’re the best listeners. We sit down with Adam Cherrington, Vice President of Digital Health at KLAS Research to hear his perspective on why it is so important to listent to the voice of patients.