The Best, Most Contextual Acquisition Campaign I’ve Ever Seen (With Nextdoor's Dan Laufer)

On this episode of Growth, Matt sits down with Dan Laufer, the Director of Growth & Partnerships at Nextdoor – and he's also the person behind what Matt calls the best, most contextual acquisition campaign he has ever seen. We asked Dan to share some background on the campaign – where the idea came from, how they got it up and running, and how the team has optimized it over the last seven years. Want to know what Dan says how to figure out the right offer (and the right channel) for an acquisition campaign? Listen to the full episode.