The Best PR Campaign that Changed the World

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75 years: 1948-59 Rosa Parks and the Montgomery Bus Boycott 1960-69 Civil Rights Movement in the United States 1970-79 The first Earth Day 1980-89 AIDS activism: a medical breakthrough 1990-99 Virgin Atlantic vs British Airways 2000-09 iPhone Launch 2010-19 Climate Change: The Paris Agreement 2020-23 Covid, vaccinating the worldYou’re familiar with each of these including some iconic moments and sound bites, but how much do you know about the actual campaigns? We cover them all in this episode.If you were to pick just one… JUST ONE… what would it be? Read the CIPR News ReleaseSPOILER - Voting closed June 23, 2023 and the winner was...2000-09 iPhone Launch  Guest: Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield UniversityEmail [email protected] On Twitter @gregsAnne Leave a rating for this podcast with one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Follow us on:·        LinkedIn·        Twitter·        Instagram·        Facebook·        Our NEW You Tube ChannelRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show