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The Best Strategy for Marketing Your City with Patrick McKeehan episode artwork

EPISODE · Jan 22, 2025 · 23 MIN

The Best Strategy for Marketing Your City with Patrick McKeehan

from BUILD America · host Kerry Smith

In this episode, Kerry Smith Buck interviews Patrick McKeehan from O'Fallon, Missouri about effective city marketing. Director of Economic Development McKeehan shares his city's successful strategy of early stakeholder engagement and discusses three core principles: certainty, simplicity and speed. The conversation covers how manufacturing projects prioritize workforce availability, while retail development focuses on demographics and location. Drawing from McKeehan’s experience, the episode offers key insights into modern urban development approaches.  

What this episode covers

In this episode, Kerry Smith Buck interviews Patrick McKeehan from O'Fallon, Missouri about effective city marketing. Director of Economic Development McKeehan shares his city's successful strategy of early stakeholder engagement and discusses three core principles: certainty, simplicity and speed. The conversation covers how manufacturing projects prioritize workforce availability, while retail development focuses on demographics and location. Drawing from McKeehan’s experience, the episode offers key insights into modern urban development approaches.

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Frequently Asked Questions

How long is this episode of BUILD America?

This episode is 23 minutes long.

When was this BUILD America episode published?

This episode was published on January 22, 2025.

What is this episode about?

In this episode, Kerry Smith Buck interviews Patrick McKeehan from O'Fallon, Missouri about effective city marketing. Director of Economic Development McKeehan shares his city's successful strategy of early stakeholder engagement and discusses three...

Can I download this BUILD America episode?

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