The Best Way to Engineer Word of Mouth Marketing

from Marketing School - Digital Marketing and Online Marketing Tips · host Eric Siu and Neil Patel

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing. [00:30] What is word-of-mouth marketing and why is it important? [01:32] Standing out and becoming indispensable. [02:26] Weighing the usefulness of referral programs. [03:15] Basing your offer on price, and creating a free version. [05:39] Using viral content as a means to build hype and promote your offers. [08:01] That’s it! [08:06] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Seth Godin Purple Cow Linchpin Harmon Brothers Ubersuggest Dharmesh Shah HubSpot $100M Offers Alex Hormozi Coffeezilla Logan Paul Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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This episode was published on February 16, 2023.

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