The BEST Way To Market Your B2B Content in 2026

If your content isn't reaching the right people, the content probably isn't the problem. You just skipped distribution in the planning stage. In this episode, Jake and Ding sit down with Aditya Vempaty, VP of Marketing at MoEngage, who's been part of the teams that scaled Synthego and Amplitude's revenue and led marketing through Nutanix's IPO, to talk about why the best B2B marketing teams plan distribution before a single piece of content gets made.They also talk about ⬇️Partner and co-creator led distributionThe campaign that got 3,000 leads & $2M+ in pipelineWhere AI helps in B2B marketing AI agents for SEO research and LinkedIn outreachCheckbox marketingIf you want to build campaigns that reach the right people and use AI strategically to free up time on the grunt work, listen up. 🎧--Timestamps:0:00 - Intro2:30 - Why marketing is the hardest job in go-to-market5:00 - How Aditya would cold call today6:30 - Making your audience the hero7:30 - The Adapt or Die campaign10:00 - Why distribution should be planned first13:00 - Partner & influencer enablement15:00 - Co-marketing in action17:30 - Getting your team ready to share19:30 - Sales & marketing alignment21:30 - How AI made the spam problem worse22:30 - How a VP of Marketing uses AI in 202626:00 - Where to use AI for B2B marketing 29:00 - AI agents for SEO research31:00 - AI agents for LinkedIn outreach35:00 - The Rick Rubin Creative Act concept37:30 - The Super Bowl campaign breakdown40:00 - Why the RAMP campaign worked43:00 - Final thoughts#b2bmarketing #contentmarketing #marketingstrategy #demandgeneration #contentdistribution #aiformarketers