EPISODE · Jul 25, 2023 · 21 MIN
The Best X Strategies for Executing BOFU Content
from Content and Conversation: Organic Growth Insights from Siege Media · host Ross Hudgens, Siege Media, Drew Page
Show Notes:00:30: BOFU benefits in SaaS00:55: Why “Best X” roundups are necessary2:45: BOFU content best practices5:41: How to counter legal ramifications7:21: The importance of updates9:01: Alternative and “vs” page strategies11:09: When landing pages make sense12:14: How internal linking fits in12:14: HubSpot example14:05: PandaDoc example15:38: Addressing the fear of retaliation17:06: Executing BOFU as a brand new websiteShow Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
While top-funnel content has its place, many companies overlook the untapped benefits of BOFU (Bottom of the Funnel) content. In the fast-paced world of SaaS and B2B industries, it’s crucial to explore every opportunity for growth. In this episode of Content & Conversation, join hosts Ross and Drew as they delve into the significance of “Best X” roundups as a vital strategy for executing bottom-funnel content and why capturing your audience at this stage is paramount. The pair also explores other effective strategies such as alternative and “vs” pages. Moreover, they emphasize the importance of frequent updates and how to show the right amount of praise to a competitor. If you’re part of the SaaS and B2B industry, failing to implement BOFU content could mean falling behind your competitors. Stay ahead of the game by tuning into this insightful episode today.
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The Best X Strategies for Executing BOFU Content
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