The Beyond Storytelling Interview: How to Find the Story that WANTS to Be Told

Sadly, the meaning of storytelling has become clouded by the fact that it has become a marketing buzzword du jour. AND, as my expert guest Michael Kass says, "Story is real!" Story is so real in fact that, if you listen to yourself carefully, you might find that there's a story in you that WANTS to be told. This episode of Video Mojo is different. It's longer than usual because it's an interview/conversation with healer, facilitator, and coach, Michael Kass, who encourages us all to plumb the depths of storytelling. As you will see and hear, this approach is something quite different from the more mercenary and manipulative, "storytelling-as-a-marketing-strategy." Michael aligns with this program's core value of being more human and a commitment to cultivating what it takes to build more authentic relationships and community. Sound good? Video Mojo is an (almost) weekly video blog (vlog) and podcast hosted by award-winning media innovator, Jon Leland ( https://combridges.com ). Video Mojo combines timeless marketing principles with a playful exploration of the "bleeding edge" of video & marketing communications tips, tools and techniques. For more Michael Kass visit: https://www.storyandspirit.org/ I'd love to hear what works for you and if you find this program useful. If you've got questions, feedback or suggestions, please comment below, or let's connect (and leave us a review on Apple Podcasts or wherever): * Podcast: https://anchor.fm/video-mojo * Apple Podcast: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4 * Spotify Podcast: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk * Website: https://www.combridges.com  * Instagram: https://www.instagram.com/combridges.marketing * Twitter: https://twitter.com/joncombridges * Facebook: https://www.facebook.com/combridges.fb * LinkedIn: https://www.linkedin.com/in/jonleland Thanks!