The Bezos Method of Business Growth and Risk-Taking

Everyone knows the unprecedented journey that propelled Jeff Bezos from the owner of a tiny online bookstore that he launched in July 1994, to the head of Amazon, the fastest company ever to surpass $100 billion in annual sales; making him the richest man in the world. What few people know are the 14 principles that Bezos followed to accomplish the unimaginable feat. In The Bezos Letters, author Steve Anderson dissects the 21 annual letters that the Amazon founder has written to shareholders to glean the essence of Bezos's business philosophy. Most amazingly, Anderson tells host and award-winning journalist Dean Rotbart, Bezos is relying on those same 14 principles not only to continue to grow Amazon at a rapid clip, but also, soon, through his privately-owned Blue Origin aerospace company, to revolutionize space travel and manufacturing. Photo: Steve Anderson, The Bezos LettersPosted: September 30, 2019Monday Morning Run Time: 51 minutes and 40 seconds