The Bias to Act [Creativity Series #14]

FOR EXCLUSIVE BONUS CONTENT: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.   TODAY: Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to CREATE. In other words, we need a bias to act. But that's much easier said than done. Until you hear our stories today...   Today, we go outside the echo chamber with executive coach Heather Legge. Although she coaches some of the most powerful women in business, she uses a subtle trick pulled from -- of all things -- golf, in order to build creative momentum for her clients. Then, in our feature story, we hear from a side project master: Alec Brownstein, creative director at Dollar Shave Club. His experiments have shaken the internet, getting passed around the big agency world on Madison Ave, inside Google globally, and all around the world.    LINKS TO KNOW: Heather Legge's site: http://www.envisionsuccessinc.com/ Heather Legge's Twitter: https://twitter.com/esiresults Alec Brownstein's site: http://alecbrownstein.com/project.php?cat=3 Alec Brownstein's Twitter: https://twitter.com/jusfonzin The Google Job Experiment explainer video: https://www.youtube.com/watch?v=7FRwCs99DWg Jay's Twitter: twitter.com/jayacunzo Jay's Snapchat: snapchat.com/add/jayacunzo   SUPPORT FOR THIS EPISODE: RightSideShirts.org - empowering kids to be more creative and helping art programs in need.   TOPICS DISCUSSED: Momentum Google Dollar Shave Club Golf Mitt Romney Side Projects Creativity Craft Intuition Art